Why include video on your dental practice’s website?
Whether you’re new to dentistry or you’ve been practicing for a while, you likely have a website designed to attract new patients. But have you incorporated videos into your dental practice website? Videos are one of the most powerful marketing tools for creating a buzz around your online presence.
Video marketing is an attention grabber that quickly offers valuable information and builds your credibility as a dentist. It’s a great way to demonstrate your expertise to potential patients, showing them that you are well equipped to help them with their oral health problems.
Take a closer look at how you can foster trust with your patients and increase website engagement simply by using the right type of video content.
The Power of Video
Website video content has changed how patients absorb information. It’s a convenient educational and promotional tool from which every dentist can benefit.
Nearly 85% of people regularly receive online information in video form. While you can certainly still convey your message using still photos and text, videos offer a more engaging method of delivering information to your patients and getting potential patients interested in your practice.
Additionally, people spend over 85% more time on a website with video content. So by featuring dental videos, you can improve your overall website engagement. This means visitors are more likely to stick around and actually book appointments.
5 Essential Videos for Your Dental Practice Website
Different types of videos serve different purposes for your dental practice website. But these 5 types are crucial to your marketing strategy and ensure your office covers the right information.
1. Practice Overview
When attracting new patients, you want your office to be warm and welcoming, even online. Make a video to introduce your practice. Give a tour of the office, including treatment and sterilization areas. A soft introduction to these spaces helps manage expectations before a patient’s first visit, which can help reduce their anxiety as well.
2. Patient Testimonials
Sharing real patient experiences builds trust and boosts credibility. You may already ask your patients to complete written reviews to increase your online presence. Adding their testimonials in video form can spread the word even more because videos can carry more weight than online reviews.
Patient testimonial videos let potential patients know why they would be happy if they chose your office for dental treatment. These videos can also help draw more traffic to your website through online searches.
3. Treatment Explanations
Fear of the unexpected is a common reason why patients feel nervous about going to the dentist. Treatment explanation videos can help alleviate this fear. When patients understand the treatment process, they feel more comfortable and are more likely to commit to their appointments.
Treatment explanation could be as simple as sitting in front of the camera and discussing a specific procedure in terms your patients will understand. You can use a typodont or sample images on a screen to further explain a treatment.
4. Team Introductions
Introduce your dental team members so that new patients know who will treat them. Each of your team can talk about the following:
- Training and education
- Related work experience
- Why they love working at your office
- Interests outside of work
These introductory videos humanize your practice, which can help persuade potential patients to schedule an appointment because they may feel like they’ve already made a connection with your team.
5. Educational Content
Educational content is an excellent way to solidify yourself as an authority in the dental industry. You provide value to your patients by offering tips on dental hygiene, preventive care, and common dental issues.
One place to start is by creating how-to videos. If you have a dental blog, you may be able to generate ideas from existing articles, such as how to clean dentures or how to floss properly. After providing this information, you may notice improved retention and fewer patients missing appointments.
Components of Great Videos for Dental Websites
Once you’ve decided on the content of your dental videos, you will need to ensure they are produced with high-quality visuals and clear audio. Although you don’t need state-of-the-art videography equipment, you must be able to make a quality product.
Engaging storytelling and a friendly tone can go a long way in connecting with your audience. Consider what services you offer at your office, then tailor your content to the needs of your specific patients. What questions do you hear most often? What are your patients’ top oral health concerns?
Videos also help with search engine optimization (SEO). Search engines often feature videos near the top of their results, especially for educational content. Not only will this help users find information, but it will also help your practice reach a wider audience.
Enhance your dental practice website with videos.
Start planning your video content strategy to improve your online presence and patient engagement. If you need help creating impactful, high-quality content, you may consider hiring an experienced marketing professional.
Another way you can add more value to your office is by enrolling in a general dentist orthodontic course. Contact Williams GP Orthodontic Seminars to learn more about our courses today!
