Overcoming the Challenge of Patient Attraction

Bringing in new patients is an ongoing challenge for any dental practice. Thankfully, there are certain steps you can take that are more effective than others. Among the best ways to attract new patients is by expanding your services with orthodontics.

Here are some of the ways that orthodontic treatment options can help grow your practice.

Expanded Services for Broader Appeal

With the right continuing education and hands-on training, you can offer a variety of valuable orthodontic treatment options at your practice. Expanding the selection of services you offer will establish your practice as the right choice for a broader range of potential patients, bringing in new patients and driving growth as a result.

Orthodontics, in particular, is one of the most widely sought-after forms of specialized dental service. Many patients will require orthodontic treatment at some point in their lives, whether as children or adults. Providing these treatments in-house makes for a more convenient process for patients.

Many patients prefer to choose a one-stop shop for their oral health needs. Avoiding the need for frequent referrals to specialists means less time spent traveling to different offices and no need to coordinate schedules or fill out additional paperwork with new practitioners. Instead, the patient will continue to see the dentist they know and trust for the broadest range of treatment options.

That is particularly important to families. Hectic schedules make having all treatments available under one roof a highly preferable quality. It also makes things easier for children in need of orthodontic care, as they’ll receive such treatments from the dentist they are already comfortable seeing.

Word-of-Mouth Referrals

As a dentist, you rely on a variety of methods to promote your practice. Word-of-mouth referrals are among the most valuable of these. Having your patients recommend you to their friends and family members can quickly drum up new patients for your practice. And providing orthodontic treatment options is one of the best ways to secure those referrals.

Orthodontic treatments take place over a longer period and often have more noticeable results than other dental treatments. What that means is that the overall treatment experience has more significant results in a patient’s life. As such, they’re more likely to bring up the topic in discussion and refer others to your practice while doing so.

Orthodontics also provides the opportunity to build longer-term relationships than many other types of treatments do. You’ll be working closely with your patients with routine checkups and adjustments for up to several years, depending on the complexity of their cases. And the rapport you build during that time will leave them more likely to recommend your practice.

Standing Out From Competitors

Succeeding isn’t just about running your practice well. It’s about standing out from your competitors. The current landscape is highly competitive, after all, which means offering orthodontic treatment is one of the best ways to differentiate your practice.

Patients weigh a variety of factors when choosing their families’ dental home. Having orthodontic treatment available in-house could be the deciding factor between you and your competitors. With all other things equal, the practice that offers the broadest range of services is typically the winner.

Your practice will provide unique value with an expanded range of orthodontic treatment options, and it’ll open an entirely new door when it comes to the types of cases you can take on. Your overall patient base will be larger thanks to these new opportunities.

Increased Online Visibility

Online promotion is key to growing your practice. Optimizing your online presence through search engine optimization and other methods will help bring in more patients. Adding orthodontic treatment options to your practice and publishing appropriate online content further expands your reach to let even more potential patients find your practice.

When you include your orthodontic treatment options on your website, social media, and other aspects of your online presence, you make your practice more discoverable. Specific queries and keywords related to orthodontic treatment will now bring potential patients to your website. Not only are these patients more likely to choose you for orthodontic treatment, but they’ll also consider your practice as a potential dental home.

Grow your practice by taking orthodontic courses.

Adding orthodontic treatment options to your practice will help drive its growth in many ways. You’ll attract a broader range of patients, boost your referrals, and become more competitive overall.

Williams GP Orthodontic Seminars provides general dentist orthodontic courses that prepare you to offer practical orthodontic services. You’ll gain hands-on experience and learn from the best with courses delivered by distinguished practitioner and instructor Dr. Brad Williams. Browse upcoming courses to find one that’s right for you.