Up-level your general or pediatric practice with orthodontics.
From increasing revenue to infusing your practice with fresh energy, here are six ways adding orthodontics will benefit your general or pediatric practice immediately.
1. Give your patients more options for treatment.
As there is generally more than one approach for any given oral health injury or disease, you and your patients both benefit from multiple paths to successful treatment.Having more than one treatment choice helps increase patient receptivity and acceptance, along with making you a more skillful, competent, and well-rounded dentist.
If you already provide clear aligners and add orthodontics to your general or pediatric practice, you empower yourself to make the most accurate diagnoses and create treatment plans that support the best clinical outcomes and highest patient satisfaction.
2. Keep your patients in your office (and happy about it).
If you’ve ever been referred to a specialist or had to find a new doctor because of relocation, you can empathize with the experience your patients may have when being referred out of your office to an orthodontist. The referral process can create friction between your patients and treatment, as they have to get to know a new doctor, dental team, and location. For some patients, this process is nothing more than a minor nuisance of making a phone call and transferring medical records. For others, establishing a new doctor-patient relationship can lead to inaction from dental anxiety or decision-making fatigue.
When you offer orthodontics in your practice, you help eliminate obstacles to treatment and support a convenient, comfortable, and familiar dental experience. Even for those patients who need extreme orthodontic intervention and should see a specialist, your training in orthodontics will help reassure them that seeing a specialist is the best choice for their situation.
3. Increase your revenue.
At an average of $5,000 a case, orthodontics is likely one of the biggest oral health investments your patients will make in their lifetimes. When you add orthodontics to your practice, you give your patients the ability to make that investment right in your office. You’ll also attract more patients to your practice, supporting sustainable growth that’s fed by multiple revenue streams and services.
If you were to achieve the very attainable goal of 12 accepted orthodontic cases a year, you could increase your annual doctor’s salary by up to 37% or use that revenue to reinvest in your practice and upgrade your technology and techniques.
4. Provide the most comprehensive care.
Though many of your patients will seek orthodontics for cosmetic reasons, you know that correcting malocclusion is as much about aesthetic enhancement as it is about improved oral health and function. Adding orthodontics to your practice enables you to treat jaw issues like TMJ and help your patients prevent common dental issues, like enamel erosion, periodontal disease, and caries. Combined with your general and pediatric services, your practice becomes the central location your patients come to for complete and comprehensive oral health services.
5. Breathe fresh life into your career.
Centered on biomechanics and the laws of physics, orthodontics brings a positive challenge to your work as a dentist and gives you the opportunity to create clinical change over time. While many standard general dental treatments are completed in just one or two visits, orthodontic treatment takes place over the course of 12 to 36 months. Administering this long-term treatment strengthens your ability to chart and execute highly technical treatment plans that create lasting results and build a strong rapport with your patients.
6. Strengthen your staff as individuals and a team.
From office staff to chairside assistants, orthodontic treatment is a team effort that allows your staff to step into their strengths and contribute to patient treatment, case acceptance, and enthusiasm from start to finish.
When working on orthodontic cases, your office staff helps bridge the gap between treatment recommendations and committing to care by helping patients understand the benefits of treatment and how they can afford their care. With their specialized technical knowledge, chairside assistants offer immense support to your orthodontic cases by creating and maintaining patient records, helping to place and remove orthodontic appliances, and educating patients about their oral health and orthodontic treatment. Together, your entire team gets to experience the satisfaction of making each case successful for your patients.
The Basic Straightwire Course with Dr. Brad Williams, D.D.S. delivers a proven system for teaching general and pediatric dentists all they need to know to seamlessly incorporate orthodontics into their practice. Register for our upcoming Basic Straightwire Course in Dallas and pave the way to uplevel your practice today.